4AM
// CUSTOM TRACK

// CUSTOM TRACKBESPOKE BUILDS

Built for the
only one of you.

The opposite of templated niches — every brief from scratch.

Website, app, desktop — any medium, any scope. Discovery call → SOW → build → launch. Same dashboard, same transparency, different track.

Send a brief Explore mediums
00/ CUSTOM BUILDS LIVE
₹3.2L/ AVG SOW
00/ AVG TIMELINE
WEBSITEAPPDESKTOP
// 02 — TWO TRACKS, ONE TEAM

Pick your track.

// TEMPLATED · /NICHES

Pre-built. Pre-priced.

  • ◦59 product templates
  • ◦18 niches live
  • ◦10 days to launch
  • ◦₹50K flat, yearly
Browse niches
// CUSTOM · /CUSTOM

Open scope. SOW-priced.

  • ◦Any medium, any scope
  • ◦30 – 90 days typical
  • ◦Quote-based, by SOW
  • ◦Source code yours
Send a brief

// SAME DASHBOARD · SAME TRANSPARENCY · DIFFERENT TRACK

// 03 — THREE MEDIUMS

Pick your medium.

/ 01

Custom Website

Editorial portfolios, marketing sites, web apps, multi-tenant portals. Next.js, your CMS, your VPS.

  • — MARKETING SITE
  • — EDITORIAL PORTFOLIO
  • — WEB APP / DASHBOARD
  • — MULTI-TENANT PORTAL
Explore
/ 02

Custom App

Membership, POS, field-ops, marketplace, internal. Flutter, both stores, native modules.

  • — MEMBERSHIP / LOYALTY
  • — POS TERMINAL
  • — FIELD-OPS CHECKLIST
  • — MARKETPLACE
Explore
/ 03

Custom Desktop

Mac and Windows software. Internal tools, clinic systems, studio software, plant-floor MES.

  • — CLINIC MANAGEMENT
  • — POS TERMINAL
  • — STUDIO SOFTWARE
  • — PLANT-FLOOR MES
Explore
// 04 — WHEN CUSTOM?

Not fitting a templated niche?

01

Your business doesn't fit any templated niche?

→

02

Need an internal tool or admin panel, with hardware?

→

03

POS, inventory, or staff app — fully bespoke flow?

→

04

Just one or two specific features missing from the template?

→

05

Multi-vertical brand — chain, franchise, multi-tenant?

→

// 05 — SHIPPED · ANONYMISED

Some recent custom work.

Names withheld until clients say yes. Live URLs on request.

Yoga studio chain · Bombay

iOS + Android membership app — bookings, QR check-in, live HR sync, referrals.

11 WEEKSCASE →

Architecture studio · Goa

Editorial portfolio — 6 pages, Sanity CMS for project entries, magazine-grade typography.

4 WEEKSCASE →

Clinic group · Kochi

Mac + Windows patient mgmt — records, appointments, prescription print, offline-first sync.

9 WEEKSCASE →
// 06 — HOW CUSTOM FLOWS

Brief to launch — six clean steps.

  1. 01
    SEND BRIEFForm or WhatsApp
  2. 02
    DISCOVERY CALLWithin 24 hrs
  3. 03
    SOW + QUOTEWithin 48 hrs
  4. 04
    SIGN + 30%Advance to start
  5. 05
    BUILDWeekly demos
  6. 06
    LAUNCH + 30DPost-launch support
// 07 — WHAT IT COSTS

Anchor ranges. Final SOW after discovery.

Fixed pricing is impossible on custom — scope decides the price. These ranges are the median across 12+ recent builds.

WEBSITE
₹0– 4L

Marketing site → web app range

APP
₹0– 8L

Single platform → both + backend

DESKTOP
₹0– 6L

Single OS → cross-platform + licensing

// ALL FIGURES INDICATIVE · GST EXTRA · 30% UPFRONT, 70% ON LAUNCH

// 08 — QUESTIONS PEOPLE ASK

The honest answers.

Source code, revisions, NDAs, mid-build scope changes — all the things that scare buyers, written down.

Three rounds during the design phase — major direction-level. Unlimited polish revisions during build. Anything bigger (new screen, new flow) gets a transparent change-order quote.

// 09 — YOUR MOVE

Tell us what you're building.

Brief review in 24 hours. Proposal in 48. Real human reads every brief.

Send brief →WhatsApp instead

// BRIEF REVIEW IN 24 HRS · PROPOSAL IN 48