4AM
// CUSTOM TRACK

// CUSTOM · WEBSITENEXT.JS · TS

Web,
your way.

Editorial portfolios, marketing sites, internal portals, web apps.

Designed to brief, built on Next.js 15, deployed on our VPS or yours. CMS optional. Source code yours, day one.

Start a brief See sample builds
00/ CUSTOM SITES LIVE
00/ AVG LIGHTHOUSE
Next 15/ STACK
studio-a.in
EDITORIAL PORTFOLIO

Studio A.

ARCHITECTURE · SINCE 2014

// 02 — WHAT WE MEAN BY CUSTOM WEBSITE

Four shapes, one stack.

◯

Marketing site

Brand-led landing + 4–6 sub-pages. Conversion focused. CMS optional.

5–8 PAGES2–3 WEEKS
□

Editorial portfolio

Magazine-grade layouts, case studies, project archive. Heavy on type.

8–14 PAGES3–5 WEEKS
◇

Web app / dashboard

Auth, role-based access, charts, CRUD. Internal or customer-facing.

APP ROUTES5–8 WEEKS
▽

Multi-tenant portal

One codebase, many sub-domains. Per-tenant theming + data isolation.

APP + ADMIN8–12 WEEKS
// 03 — STACK & DELIVERABLES

Modern, fast, yours.

Next.js 15, TypeScript, Tailwind v4. CMS optional. Source code GitHub repo + deployment guide handover, day one.

  1. 01Next.js 15
  2. 02TypeScript
  3. 03Tailwind v4
  4. 04Framer Motion
  5. 05Lenis
  6. 06Sanity / Payload
  7. 07Postgres / Supabase
  8. 08Hostinger VPS
// 04 — PAGE TYPES WE BUILD

From landing to admin.

If your site needs it, we've shipped it. Hover the reel to inspect.

LandingAboutCase studyPricingBlogDocsLogin portalAdmin dashboardBooking flowCheckoutSearchAccountLandingAboutCase studyPricingBlogDocsLogin portalAdmin dashboardBooking flowCheckoutSearchAccount
// 05 — SAMPLE BUILDS

Recent custom websites.

Anonymised by default. Live URLs and case studies on request.

Architecture studio · Goa

Editorial portfolio — 6 pages, Sanity CMS for project entries, magazine-grade typography.

4 WEEKSCASE →

Yoga studio chain · Bombay

iOS + Android membership app — bookings, QR check-in, live HR sync, referrals.

11 WEEKSCASE →

Clinic group · Kochi

Mac + Windows patient mgmt — records, appointments, prescription print, offline-first sync.

9 WEEKSCASE →
// 06 — TYPICAL TIMELINE

Discovery to launch — under six weeks.

Marketing site faster, web app slower. Each phase has a deliverable you can review before we move on.

TOTAL38DAYS · TYPICAL
  1. 01DISCOVERY
    3 days
  2. 02WIREFRAMES
    5 days
  3. 03VISUAL DESIGN
    7 days
  4. 04BUILD
    14 days
  5. 05CMS + CONTENT
    5 days
  6. 06QA
    3 days
  7. 07LAUNCH
    1 day
// 07 — WHAT IT COSTS

Anchor ranges. Final SOW after discovery.

Fixed pricing is impossible on custom — scope decides the price. These ranges are the median across 12+ recent builds.

MARKETING SITE
₹0– 2.5L

5–8 pages, CMS optional

WEB APP
₹0– 5L

Auth, dashboard, CRUD

MULTI-TENANT
₹0– 8L

Per-tenant theming + isolation

// ALL FIGURES INDICATIVE · GST EXTRA · 30% UPFRONT, 70% ON LAUNCH

// 08 — HOW WE COMPARE

Custom website vs the alternatives.

Seven criteria, four paths. Pick the one that fits your timeline and tolerance for templated.

// CRITERION
4AM Custom/ BESPOKE WEB
4AM Niche/ TEMPLATED /NICHES
WordPress/ DIY / FREELANCER
Wix / Squarespace/ NO-CODE
Speed to launch
4–8 wks
10 days
6–12 wks
1 day
Cost (typical)
₹1.5–4L
₹50K
₹40K–2L
₹2K/yr
Custom design
Source code yours
Performance (Lighthouse)
95+
95+
70–85
60–80
CMS your team can use
Hand-coded, not template

// 09 — WEB QUESTIONS

The ones people actually ask.

WordPress vs Next, hosting, source code, SEO — answered.

WordPress was fast in 2010. In 2026 — plugin bloat, slow LCP, security patches every other week. We build on Next.js + a headless CMS — same content workflow for your editors, but 3x the performance and clean code.

// 10 — GOT A WEBSITE BRIEF?

Send it. We'll read it.

Brief review in 24 hours. Proposal in 48. No auto-responder.

Send brief →WhatsApp instead

// BRIEF REVIEW IN 24 HRS · PROPOSAL IN 48