A studio quotes ₹5L for a website. Same studio, same scope, same Tuesday — quotes $5,000 to an American client. Math says $5,000 is ₹4.2L. So they're charging their Indian clients more.
This happens more than you'd think. It happens because ₹5L 'looks bigger than' $5,000 and quoting in dollars feels more prestigious. Our view: it's gouging by another name, and it's why Indian small businesses distrust design agencies.
“Price first in the currency of the person paying. Everything else is theatre.”