// BUILDING IN PUBLIC
A VC asked us how fast we could hire to 40 engineers. The honest answer: we could, and the business would halve in quality the same week. Here's why.
Every handoff — designer to engineer, engineer to reviewer, reviewer to deployer — loses a little bit of the original intent. Four people, zero handoffs. Forty people, seventeen.
“The client who pays ₹12,000 deserves a site that feels like it was made by someone who remembers their name.”
// WRITTEN BY
FOUNDER · DESIGN
Writes about founder · design at 4AM Tech. Part of a four-person team that believes a small business deserves a beautiful website.
// KEEP READING
2026-04-18 · 8 MIN
An honest audit after four years, eleven rewrites and one almost-migration to Astro that we talked ourselves out of.
2026-04-02 · 6 MIN
The 62-year-old laundromat owner who approves every design decision. And why every studio should have one.
2026-03-22 · 7 MIN
Seventeen niches took eleven years. The eighteenth is coming. Here's the one-sheet we use to decide.